[Up, floating almost free at La Défense]
So, here’s the March edition of my Wired / Tired / Expired jargon watch overviews:
| WIRED | TIRED | EXPIRED |
| UX | Viral versus A/B | Lean / Customer Excellence |
| Current front runner in the Sell theme: User eXperience, that’s what it’s all about. User-centric, user-enjoyment, user-will pay. | Desperately trying to be hip and failing, or just giving up and using the old hand methods. | Fire all that appear to not add to the customer’s sale, then find out only all the deadwood remained. Unethical idiot. |
| Caring about people | Caring about the Olympics | Caring about sports on TV |
| Whoever, wherever, whenever. Just one-to-one, bottom-up John Doe to John Doe help. Helping out. | Because they’re over, again when you read this. Aaaand … they’re forgotten. | Ermmm, “TV” anyone? You mean vids on mobile? Why watch others sweat? |
| Classics | Hybrids (non-full-E) |
The business bunch |
Take these:      |
See previous Wired/Tired/Expired. Too bad the GT cabrio, Quattroporte or if all else fails, the new Ghibli aren’t in this class. | Mercedes: Sorry, your tail lights are übergay. Volvo (V70 in particular): Ah, builders (qua finesse and estetics) and lumberjacks (qua ethics) pretending to be toffs but falling through by their road (mis)behaviour. Audi: Civil servants of the calcified kind, or salesmen of secondhand wire coat hangers; believing they’re invulnerable in their ‘tanks’ (quod non) because aeons ago their brand made Quattros. BMW: small-time corner drug dealers; ugly rims. VW: Phaeton is OK, as you demonstrate to not care what other people think, the very right way (à la Feynmann). Too bad the GT Coupé’s backside looks like a Frisian thouroughbred. |
| DIY | Apple vs Samsung | Mac vs PC |
| Build your own browser. As in: The many variants of Open Source, or BigCorp’s versions on various platforms. Or even hipsterer: Build your own device. |
The definition of Tired. Still lingering in the background(s) but I don’t want to hear of it. | Really? Mac won, and isn’t relevant on the desktop, that isn’t relevant anymore, and the PC’s still around and alive (see The End of XP). |
| Crypto-systems | Phone data trawling et al. | Infra/SCADA security |
| Not only Bitcoin and online voting but also, moreover, DACs. | Now that Edward S. is also a threat to Anon, apparently, he might as well get his pardon for realz. | Turned out it was just backlog work; still not done, though, by far not enough. Risks remain but aren’t newsworthy. |
| Really good new bands | Bands you love to hate | Just in Bleeper |
| Just for the in-crowd, still. But you wish them the success. E.g., this one. | You know you still love them, secretly. Why is Nickleback on that list in the first place …!? | Good riddance. |
| Blogs | Tweets | White papers |
| You’re reading this. Blogs have made a triumphant come-back from all the way back in 2003, 2004 or so when they first arrived, then disappeared after only a few got really famous. Now, they’re the medium of choice for all sorts of op-eds, ‘columns’, curated opinions, etc. | Still valid currency to pass news and sound bite opinions; not for any serious pertinent information. | Haven’t seen too much of these, as they had turned into marketing materials; two-pager flyer-like. May linger in the background, in the original form of not-refereed-to-death ‘scientific’ articles – and as such, valuable, also for the record of summarising pop-scientific progress as published in allsorts blogs. If for this, should be in the W column… |
OK, any suggestions for next month’s edition ..?