From Top-10 to Bottom

Dawn. Of a new association.

That there are still quite a lot of folks around, that are happy with any ranking of themselves / their organisation, on just any Top-something list. Even when not at the very Number 1. Which of course means people are happy about some very, very random and insignificant external motivator. For, if they would care about real motivation, they wouldn’t need any outside recognition.
Just like most business KPIs or what have we, are poor, paltry proxies for the performance one would want, which, to signify anything, for sure would not be measurable outright.

Leading to those that cherish the wrong thing, to be ranked Bottom. Dev0. Etc.
Your arguments, please. No, not mere countering ‘did not’s; arguments.

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Maverisk / Étoiles du Nord