Modelling innovation

Just a note: Why do we see so many sites, posts, models, templates how to organise innovation ..?
Wasn’t Innovation about not being squeezed into models or templates ..?
Or are the ones actually innovating, not interested and the ones that are, not innovating ..?
I’ll come back to this later, if needed. For now:

[Ideals, at Cologne]

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Maverisk / Étoiles du Nord