Not much on the books

Soo… We have been hearing for years, maybe for a decade already, that print books were completely dead, either already or within a couple of years … And now, the reports are that ebooks have an whopping … 15% market share. No, no typo, not 85% or 95% or even 105%, but just 15%.
So much for the Through of Disillusionment

What if … what if subsequent ‘trends’, that are a great many in number, since, would have the same exponential quod non growth rates hence amount to not much ..?
Yet … As ‘exponential’ i.e. sigmodial-at-best growth goes, big blots on the hype-radar but under the actual radar of real life?

A lot of lapidary references. Hence, for now I’ll leave you with:
[Old but ‘still’ very fashionable in its entirity, London]

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Maverisk / Étoiles du Nord