[Deventer for zero relation with the following]
Although probably hardly still the core money maker for Big G, collecting search data for may fall back maybe significantly in the near future. Since, e.g., when did you last search for something specific enough that patterns may emerge from it..? Wasn’t it just point-and-shoot search-phrase-for-single-answer work that you did, if at all because you entered full URLs anyway ..?
Unless you’re of course part of the hoi polloi that delivers such low ultimate revenue to advertisers that it’s not worth it just return to mass marketing and don’t need Big G data specifics for that.
{Edited to add:]
… Ah, so that’s why said company is moving so swiftly into AI…