IoT starts at the right end

of the products scale. As in #5 of this post.
#1 would be no surprise, by the way.

And, I’d also not be surprised when you(r company) haven’t considered similar changes. Isn’t IoT something that would not touch your business for decades to come, until you’re blown off the market in lees than five years; either by doing something stupid which you could always do, even today, or by some competitor that has dreamt up some game changer in their garage already yesterday ..? Go ahead and sleep ’till you’re no more. Change isn’t painless, sitting still is. Or isn’t it sleep, just being burnt out (as a company) (link in Dutch) ..?

I’ll leave you with this:

[At The Factory, indeed, Utrecht]